Product Marketing Manager

Marketing · Remote, California
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation $106,479 - $130,141+, DOE

Overview: 

Measurabl has developed the leading ESG (environmental, social, governance) data management solution for commercial real estate—and we’re looking forward to doing so much more. Our team is a diverse group of innovators, leaders, and creators who are passionate about the work we do. We believe technology plays a central role in creating a sustainable, equitable world, and we’re working to build something that matters. At Measurabl, the Product Marketing Manager will lead go-to-market strategy, launches, positioning, enablement and content for Measurabl’s software and service product lines, with particular focus on managing integrated campaigns to drive engagement with customers and prospects. 


Essential Functions & Responsibilities:

The essential functions and responsibilities for this position include, but are not limited to, the following. Other duties may be assigned as needed. 

Go-to-Market Strategy & Positioning:

  • Maintain a deep understanding of the market landscape, trends, competitor capabilities, buyer personas and motivations, and customer use cases; serve as the go-to market expert for Revenue & Product Management teams
  • Build and maintain strong working relationships across Product Management, Corporate Marketing, and Revenue teams to design and execute the go-to-market strategy that drives measurable success
  • Partner with Sales leadership and Revenue Enablement teams to drive consistent and differentiated positioning through training and marketing collateral
  • Present at industry events, customer briefing, and trainings; be the primary thought leader for Measurabl products

Product Launch & Campaign Management:

  • Lead and own the go-to-market launch process for new features, products, and solutions in collaboration with Product Management, Corporate Marketing, and Revenue teams
  • Strategize, enhance, and deploy product launch campaigns and content to drive sales pipeline
  • Partner with Product Management to ensure accurate and successful product positioning and launches 
  • Partner with Customer Success leadership to ensure adoption of new features, provide clear messaging to customers, and build customer advocates
  • Monitor and optimize campaigns and report results

Content Development:

  • Create compelling buyer-focused content and messaging (e.g. messaging frameworks, presentations, ebooks, videos, blogs) to support all stages of the revenue funnel
  • Collaborate with Corporate Marketing team on positioning and content development for both external marketing campaigns (i.e., video, web, webinars, email campaigns) and corporate channels (press, trade shows, industry outlets, etc) to drive brand awareness and thought leadership in the market


Knowledge, Skills and Abilities:

  • Ability to understand business strategies and prioritize activities appropriately
  • Ability to understand and ramp up quickly on new markets and technologies
  • Demonstrated expertise in B2B SaaS product marketing positioning, campaigns, and revenue enablement 
  • Demonstrated ability to develop and execute integrated marketing strategies
  • Excellent writing, communication, and presentation skills (to both internal and external audiences)
  • Demonstrated ability to partner with product management, revenue teams, executive stakeholders, and communicating across leadership to manage large scale product marketing initiatives 
  • Clear passion for market knowledge and translating that expertise into actionable go-to-market plans
  • Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
  • Excellent organizational and time management skills
  • Ability to work and communicate effectively with others in a diverse, multiethnic and multicultural work environment
  • Ability to work independently and collaboratively in a remote, fast-paced, decentralized environment


Education & Experience:

We have identified the following programs, experience, and knowledge that have helped others find success in this role at Measurabl. We understand though that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.

  • 5+ years experience in B2B product marketing at a SaaS company with a track record of success 
  • Proven track record managing product launches, including competitive analysis, campaign development, and reporting   
  • Background in commercial real estate or ESG a plus
  • A combination of professional or educational experience (whether formal or informal) that affords you with the knowledge, skills, and abilities above 


Supervisory Responsibility:

This job has no supervisory responsibilities.


Perks and Benefits: 

  • Unlimited PTO
  • Health and Dental Insurance + HSA options
  • Pet Insurance
  • Holiday Paid Time Off (Black Friday and Christmas Week Included)
  • Matching 401k
  • Amazing, Inclusive, Diverse, Relaxed Culture
  • 100% Fully Remote
  • Flexible Work Hours
  • $800 office set up fund for new employees
  • Monthly phone & internet reimbursement
  • Stock options
  • Bonus Potential


Equal Employment Opportunity:

Measurabl, Inc. provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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  • Location
    Remote, California
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    $106,479 - $130,141+, DOE